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SAN REMO MUSIC AWARD

A CULTURAL BRIDGE BETWEEN CUBA AND ITALY

BY: EXCELENCIAS MAGAZINE PHOTOS: MAYKEL ESPINOSA, RAÚL ABREU AND COURTESY OF EVENT'S ORGANIZERS

Concerts, catwalks, tribute galas, fine cuisine demonstrations, a business fair and a long-awaited interpretation contest for young local talents marked April in Havana with the celebration of the San Remo Music Awards Cuba 2022, the first event of its kind in Ibero-America.

Inspired by Mr. Nicola Convertino, taking the Italian Song Festival as a reference, the San Remo dazzled with events at the Hotel Nacional de Cuba, Club 500, Café Cantante, Italia Avenue and the National Theater of Cuba.

For Flavio Ferrari, director of operations of the San Remo Music Award brand, the event exceeded expectations.

As a platform to promote cultural exchange and a showcase for the cultural industries of the host countries, Cuban

music and entertainment agencies and companies offered high-level presentations in which the island reaffirmed why it is the Cultural Capital of the Caribbean in 2022. More than 50 guests were invited from Italy, Mexico, Spain, the United States and Belgium.

Highlights included Italian Riccardo Cocciante, author of the musical Notre Dame de Paris; Gatto Panceri, author of the song "Vivo por ella", popularized by Andrea Bocelli; fashion designer Nino Lettieri; and Mexican Sami (Samuel) Castellini, winner of the talent show La Academia.

Waldo Mendoza, Haila María Mompié, Lachy Fortuna, Niurka Reyes, Alejandro Falcón, David Torrens, among other Cubans, also shone. And the winners of the interpretation contest stood out with the Iris Duo, in first place; Alejandro Padron, in second place; and the third place shared between Saeed Mohamed and Dailys Alvarez.

Inspired by Mr. Nicola Convertino, taking the Italian Song Festival as a reference, the San Remo dazzled with events at the Hotel Nacional de Cuba, the 500 Club, the Café Cantante, the Avenida Italia and the Teatro Nacional de Cuba

In an interview granted to Excelencias, Mr. Convertino, CEO of San Remo Music Award, recalled that the first edition took place at the Kremlin in Moscow, Russia. "It was a worldwide event that was broadcasted for three years by the most important and most watched Russian TV station worldwide, and then it was broadcast all over the world. For the

first time in the history of Italian music 35 great artists from this nation sang together. It has not happened again, so that moment was a tremendous success," he commented.

In his opinion a festival like San Remo Music Award accunts for a great opportunity for young artists to perform there. "I've been doing this job for 40 years, and I understood that the best award you can give to a young person is promotion. You have to make young people dream. As CEO of San Remo Music Award, I take the winners on a tour where the next event will be held, which is what we will do with the young winners from Cuba.

"In these 21 years of the festival I have made many young people dream. Each of those I have taken to other countries, after some time, they call me and still thank me. The Italian artists I have brought to Cuba will remember

The winners of the interpretation contest stood out with Duo Iris, in first place; Alejandro Padrón, in second place; and the third place shared between Saeed Mohamed and Dailys Álvarez

for the rest of their lives what they have experienced these days here," he added.

The Business Fair, on the other hand, was attended by 30 companies and more than 120 people. Its agenda included an Event for Women Entrepreneurs and Music Entrepreneurs; and presentations of brands, products and new ventures.

A novel format was also presented at the culinary art meeting, which was attended by 11 Italian and Cuban chefs and more than 600 participants.

Cuba, and Havana in particular, thus reaffirms itself as an event venue with many potentialities to be exploited. Significant moments of the past decade come to mind that turned the spotlight on Cuba when heavyweights like Chanel, The Rolling Stone, during their tour of Latin America, or Red Bull, landed here to organize fashion shows (presentation of the Cruise collection), concerts (the concert offered at the Ciudad Deportiva) and sports tournaments (Red Bull Cliff Diving World Series), respectively.

The doors are still open and the potential remains intact in a promising path, to which the country has decided to continue betting.

Eventos / Events

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2022-05-01T07:00:00.0000000Z

2022-05-01T07:00:00.0000000Z

https://revistasexcelencias.pressreader.com/article/282089165345200

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